In this blog post, Traderoot Africa CEO, Louis Volschenk, will define vouchers, discuss their role in the financial sector, and highlight their growing importance using compelling statistics, facts, and case studies.


In today’s rapidly evolving financial landscape, the use of vouchers has emerged as a pivotal tool for enhancing banking, payments, and financial services. Vouchers are an innovative form of payment that offers convenience, security, and flexibility to businesses and consumers alike. In 2021, the global voucher market was worth an estimated $1.2 trillion, with an expected CAGR growth of 7.5% from 2022 to 2027. The most popular and common type of voucher is the gift voucher, and these are most commonly used for online shopping. Vouchering has become a popular way for businesses to attract new customers and retain existing ones.


What are Vouchers?

Vouchers are pre-paid instruments or electronic codes that carry a specific monetary value, representing an alternative to traditional cash or card-based transactions. These vouchers can be physical or digital and are typically issued by financial institutions, retailers, or service providers. They can be used for various purposes, such as making payments, purchasing goods and services, or redeeming offers and discounts.


The Role of Vouchers in the Financial Sector

Vouchering has experienced a significant rise in the financial sector, playing a crucial role in transforming the way transactions are conducted and financial services are delivered.


Payment Facilitation

Vouchers serve as an alternative form of payment, replacing traditional cash or card transactions. They offer businesses and consumers a secure, efficient, and convenient method of conducting transactions, reducing their reliance on physical currency.


Financial Inclusion

Vouchers have played a pivotal role in promoting financial inclusion, especially in underserved communities and regions. By providing access to financial services, vouchers empower individuals who may not have a bank account or access to traditional payment methods, allowing them to participate in the digital economy.


Secure and Convenient Payments

Vouchers offer enhanced security by minimising the risk of fraud and identity theft compared to cash transactions. They also provide a convenient and efficient method of payment, eliminating the need for physical currency or lengthy card-based transactions.


Promoting Customer Loyalty

Vouchers have become an essential tool for businesses to incentivise customer loyalty and engagement. By issuing vouchers as rewards, discounts, or promotional offers, companies can foster stronger relationships with their customer base, leading to increased customer retention and brand advocacy.


Data Generation and Insights

Vouchers generate valuable data on customer behaviour, preferences, and spending patterns. This data can be leveraged by businesses to gain insights into their customer base, optimise marketing strategies, and deliver personalised experiences.


Bridging Online and Offline Channels

Vouchers serve as a bridge between online and offline channels, enabling businesses to create a seamless customer experience. Vouchers can be redeemed both online and at physical retail locations, encouraging customer engagement across various touch-points.


Sustainability and Green Initiatives

Digital vouchers contribute to sustainable practices by reducing paper waste and carbon emissions associated with printing and distribution. As businesses and consumers prioritise environmental sustainability, the adoption of digital vouchers aligns with green initiatives.


The Growth of Voucher Use

Vouchering has witnessed significant growth in the financial sector, driven by digital transformation, customer expectations, and financial inclusion efforts.


Rapid Market Expansion

According to a report by Allied Market Research, the global prepaid card and voucher market is projected to reach $3.9 billion by 2027, growing at a CAGR of 23.7% from 2020 to 2027. This significant growth indicates the increasing adoption of vouchers across industries.


E-commerce Boost

With the surge in online shopping, vouchers have gained immense popularity. A study conducted by Statista revealed that 58% of consumers in the United States used digital vouchers while making online purchases in 2020. This trend showcases the value consumers place on voucher-based promotions and discounts.


Financial Empowerment in Developing Countries

Vouchers have played a crucial role in driving financial inclusion in developing countries. For instance, in Kenya, the mobile-based voucher system M-PESA has revolutionised access to financial services, with over 40% of the country’s GDP being transacted through the platform.


Customer Retention and Engagement

A case study from a leading retail chain demonstrated the impact of voucher-based loyalty programs. By implementing a voucher-based loyalty system, the retailer witnessed a 20% increase in customer retention and a 15% rise in average order value, highlighting the power of vouchers in driving customer engagement and revenue growth.


The Importance of Vouchers

By harnessing the power of vouchers, financial institutions, retailers, and service providers can unlock new opportunities, foster customer loyalty, and contribute to a more inclusive and sustainable financial ecosystem.


Flexible and Customisable

Vouchers can be tailored to meet specific business objectives, allowing companies to design promotions, incentives, and rewards that align with their target audience. This flexibility enables businesses to create personalised experiences that resonate with customers, fostering long-term loyalty.


Increased Efficiency and Cost-Effectiveness

Vouchers streamline payment processes, reducing the operational complexities and costs associated with traditional payment methods. They eliminate the need for physical infrastructure, such as point-of-sale terminals, and reduce transactional fees, benefiting both businesses and consumers.


Enhanced Data Insights

Vouchers generate valuable data on customer behaviour, spending patterns, and preferences. This data can be leveraged by businesses to gain deeper insights into their customer base, enabling them to refine their marketing strategies, personalise offers, and improve overall customer satisfaction. By analysing voucher redemption data, businesses can identify trends, optimise their promotional campaigns, and make data-driven decisions to drive growth and profitability.


Bridging the Gap between Online and Offline

Vouchers serve as a bridge between online and offline channels. They can be used both online and at physical retail locations, offering a seamless and integrated experience for customers. This flexibility allows businesses to leverage vouchers as a means to drive traffic to their brick-and-mortar stores or boost online sales, creating a cohesive omnichannel presence.


Sustainability and Green Initiatives

Vouchers have an environmental advantage over traditional paper-based coupons or gift cards. Digital vouchers significantly reduce paper waste and carbon emissions associated with printing and distribution. As businesses and consumers increasingly prioritise sustainability, the shift towards digital vouchers contributes to a greener and more environmentally conscious financial ecosystem.


Vouchers have witnessed remarkable growth within the financial sector, revolutionising payments, loyalty programs, and financial inclusion efforts. Their flexibility, convenience, and ability to gather valuable customer data make them a valuable tool for businesses to enhance customer engagement, improve operational efficiency, and drive revenue growth. As the fintech industry continues to evolve, vouchers will continue to play a crucial role in shaping the future of banking, payments, and financial services.

By harnessing the power of vouchers, financial institutions, retailers, and service providers can unlock new opportunities, foster customer loyalty, and contribute to a more inclusive and sustainable financial ecosystem.

Whether in the form of digital codes or physical cards, vouchers have become an integral part of the modern financial landscape, offering endless possibilities for businesses and consumers alike. As technology advances and consumer preferences evolve, vouchers will undoubtedly remain at the forefront of innovative solutions, transforming the way we transact and engage in the financial world.


How Can A Business Deploy a Vouchering System?


Traderoot’s Universal Issuing Platform – Electronic Value Distribution

The Traderoot Universal Issuing Platform – Electronic Value Distribution (UIP-EVD) platform simplifies the management of electronic value. It can calculate commissions and fees between all the parties involved, and it is intelligent enough to administer calculations of tier performance, bonuses, expiries and breakages of vouchers so that you get the benefit of offering the service without any hassles.

All value-added service transactions are routed based on predefined SKUs or PLUs. You can assign these within the system or import an existing catalogue.

The EVD provides a client portal with internet and mobile presentation layers, providing suppliers with access to self-service management of their warehouse within the EVD system. It also provides full integration with a card production module for the creation of gift and loyalty cards. This module allows for early or late binding of the cards, and it provides a complete card management system.

The platform is also capable of managing multiple currencies and can perform real-time currency conversions where needed.

In all, the EVD platform provides a low-cost solution for the management of all your value-added services.


The UIP-EVD Voucher Management System (VMS)

Traderoot’s VMS functions as a stock-keeper of all electronic value within the VAS warehouse. It provides bulk pre-loading and import of vouchers from external suppliers. The vouchers can be based on consignment or pre-financed rules and may differ from one VAS provider to another depending on the business relationship between the suppliers and your business.

The system also caters for cardless transactions, whether through mobile channels or NFC technologies such as Visa PayWave or Mastercard PayPass.

It is fully EMV compatible, using the integrated EMV manager modules for open- and closed-loop cards.


To learn more about how Traderoot can enable vouchering in your business and our Universal Issuing Platform – Electronic Value Distribution product, click here or email